A playful keychain, always along for the ride.

Outside the window, a peaceful rural landscape stretches out. About an hour’s drive from central Sapporo, up a gently sloping hill, sits the workshop of “cupiporo.” Cupiporo means “moonlight” in the Ainu language. It’s an original lifestyle-goods brand built around the concept of “goods with a storybook-like narrative, meant to be read by moonlight.” Matryoshka dolls, brooches, keychains, and more — every piece carries a quiet, curious charm that goes well beyond simply being cute. The brand has reportedly built a following through solo exhibitions and shops in Tokyo too.

cupiporo, a graduate of art school with a background in copperplate printmaking and painting. From the workshop, distant mountains and fields stretch out as far as the eye can see. Surrounded by nature like this, the scenery itself may well be part of what inspires her work.

The keychains, too, are entirely handmade — starting with cutting shapes from magnolia wood panels, then hand-painting and finishing with a coat of resin. Even with keys attached, they sit comfortably in hand.

Clear, vivid colors that pop against a blue sky. Just holding one seems to lift your mood. The keychains come in two sizes — a small one that fits neatly in your palm, and a slightly larger one.

Motifs that spark the imagination, somewhere between circus and fairy tale. Thanks to their bright colors, they're easy to spot even in a cluttered bag. A marker for your important keys, a simple accent for a plain bag — a keychain you'll want to bring along wherever you go.